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It Takes Little To Be Big

Big Brothers Big Sisters of Southwest Michigan (BBBSMI), along with 250+ BBBS agencies nationwide, has launched a bold new brand campaign, “It Takes Little to Be Big,” to challenge the myths and shift perceptions of mentoring and why now, more than ever, mentorship is critical to the success of kids today.

Today, one in three kids in America are growing up without a sustained, positive adult mentor in their lives and over 100 kids are on Southwest Michigan’s wait list for a mentor.


The gap between mentorship and youth who need it most continues to widen due to perceived barriers of the time and expertise needed to become a mentor. Understanding the critical need, BBBSMI is set to engage and galvanize BBBS alumni and supporters to highlight the mentorship moments that inspire potential and encourage volunteers to help bridge the gap between people and possibility.

The campaign brings authenticity to the forefront with BBBS matches and puts a spotlight on redefining the little moments of mentorship that can make a big impact on the lives of young people.


A cornerstone of the campaign is “A Million Little Moments”, a digital storytelling initiative that invites our community to share their pivotal mentorship moments and experiences, no matter how small, using the campaign hashtags #BeBIG and #BiggerTogether for each story. This tapestry of stories will serve as a testament to the significant impact and universality of mentorship moments.

You can join us in empowering potential and help clear the path to a child’s biggest possible future. Get involved today!

  • Become a Big, and provide priceless mentorship to a child
  • Ignite your child’s potential by signing them up
  • Make a gift, because every dollar counts
  • Share your story of mentorship using the hashtags #BeBIG and #BiggerTogether, and be sure to tag our agency on social media!


Singer-songwriter, philanthropist, and BBBS supporter Aloe Blacc released an original song and campaign anthem “Never Let You Down,” inspired by the stories of matches across the country. The song is available for download on all streaming platforms.